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By Bastian Franke

Seminar paper from the yr 2010 within the topic Communications - Intercultural verbal exchange, grade: 1,0, http://www.uni-jena.de/ (IWK), direction: Hauptseminar Interkultur USA-Deutschland, language: English, summary: „Zum Regieren brauche ich nur Bild, Bams und Glotze“ Bundeskanzler a.D. Gerhard Schröder

The elections to the German Bundestag within the final years appeared to have proven something in actual fact: the election campaigns are more and more altering. Personalization and professionalization are only of the key phrases who dominate the campaigns now not at the least because the “Media Chancellor” Gerhard Schröder gained the election in 1998. Like no chancellor earlier than him, he trusted his effect of the media and his personal acceptance, which used to be constantly good forward in comparison to his social gathering. With the creation of the 1st television duels among the 2 top-candidates in German background of tv in 2002, many observers got here to the belief that there's a transformation of “national elections” to “chancellor elections”. the explanations for lots of analysts appear to be seen. one of many much-discussed is the spill-over of Americanization from German society to the politics. yet what capacity the Americanization of German election campaigns and which features are available? Or have those advancements really to be noticeable as a modernization-process that has happened first and foremost within the usa?
The target of the next paintings is to debate and debate those questions, and in this case to research the extent of Americanization at the foundation of the advancements in television-debates forward the German Bundestag elections.
To succeed in this, the paper starts off with an outline of Americanization as a cultural move approach via a dialogue of the features of Americanization within the political conversation. Thereafter the query of modernization or Americanization is reviewed. the second one bankruptcy examines the historical past of tv debates within the united states and Germany via an research. eventually, the concluding feedback will entire the work.

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