Download Buzz-Marketing (German Edition) by Sascha Bell PDF

Encyclopedia of Media and Communication

The 1st finished encyclopedia for the turning out to be fields of media and conversation experiences, the Encyclopedia of Media and communique is a vital source for rookies and professional lecturers alike. Contributions from over fifty specialists and practitioners supply an available creation to those disciplines' so much vital techniques, figures, and colleges of idea – from Jean Baudrillard to Tim Berners Lee, and podcasting to Peircean semiotics.

21st Century Communication: A Reference Handbook

Through a hundred entries or "mini-chapters," the SAGE twenty first Century Reference sequence volumes on conversation will spotlight an important issues, matters, questions, and debates any scholar acquiring a level within the box of conversation should have mastered for effectiveness within the twenty first Century. the aim is to supply undergraduate majors with an authoritative reference resource that might serve their study wishes with extra distinctive info than encyclopedia entries yet now not as a lot jargon, aspect or density as a magazine article or a examine guide bankruptcy.

Effective Communication in Clinical Handover: From Research to Practice (Patient Safety)

In keeping with distinct multi-disciplinary analyses of greater than 800 recorded handover interactions, audits of written handover documentation, interviews and survey responses, the contributing authors determine good points of potent and useless scientific handovers in various medical institution contexts. The authors then translate their descriptive findings into useful protocols, conversation recommendations and checklists that clinicians, managers and coverage makers can practice to enhance the security and caliber of medical handovers.

Kommunikation und Markenmanagement in der Musikindustrie: Social Media als Erfolgsgarant oder überschätztes Wundermittel? (German Edition)

Bachelorarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public kin, Werbung, advertising, Social Media, be aware: 1,3, Johann Wolfgang Goethe-Universität Frankfurt am major (Professur für Dienstleistungsmarketing, Fachbereich Wirtschaftswissenschaften), Sprache: Deutsch, summary: Die Musikindustrie hat durch den digitalen Wandel zur Jahrtausendwende und der damit verbundenen Musikpiraterie starke Umsatzeinbußen hinnehmen müssen.