Download Challenging Corporate Social Responsibility: Lessons for by Jessalynn R. Strauss PDF

By Jessalynn R. Strauss

The inspiration of company Social accountability (CSR) has develop into more and more common, as companies search to include socially in charge behaviors whereas nonetheless being in charge to shareholders. certainly a little research has instructed that CSR in itself can shape the root of fine PR by way of selling shoppers’ buy decisions.

Arguing that this method is a deadly oversimplification, this ebook takes a deeper examine the concept that of CSR in a very demanding context - on line casino gaming. initially the province of seedy, backdoor institutions in remoted towns, on line casino gaming has develop into a multibillion-dollar worldwide undefined. Drawing on in-depth study in Las Vegas, this particular learn examines how and why organizations within the on line casino interpret and interact in CSR via group aid, environmental concerns, exertions rights, and company governance.

Through in-depth research of CSR during this undefined, this e-book provides a brand new size to the controversy at the position of CSR and public kinfolk in enterprise. Given the burgeoning dating among CSR and company PR, the e-book seeks to light up CSR’s complexities, contradictions, and ethical duties. will probably be of curiosity to all students of public kin, company communications, and company reputation.

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